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IKEA: How Do They Really Do It?
Released

IKEA: How Do They Really Do It?

202245mDocumentary

Overview

Industry insiders, retail experts and former employees reveal the secrets of the the world's biggest furniture seller, IKEA: the tricks they use to get customers to spend, and how the massive maze-like warehouses are designed to keep people there for hours.

#shopping#consumer affairs#retailer

Created By

Director
Steven Prior
Status
Released
Original Title
IKEA: How Do They Really Do It?
IMDb